Certificate Program in
Digital Marketing
1. Overview:
– Digital marketing uses online channels and technologies to promote products, services, and brands.
2. Strategies and Channels:
– Social media marketing for engaging audiences on platforms like Facebook and Instagram.
– Search engine optimization (SEO) for improving visibility on search engines.
– Content marketing for creating valuable and relevant content.
– Email marketing for targeted communication and customer retention.
– Pay-per-click (PPC) advertising for targeted advertising campaigns.
3. Data-Driven Approach:
– Utilizes analytics tools to measure and optimize campaigns.
– Targets specific demographics and tracks user behavior for better results.
4. Real-Time Engagement:
– Allows businesses to engage with their target audience in real-time.
– Facilitates personalized messaging and drives conversions.
5. Business Benefits:
– Enhances customer engagement, brand awareness, and lead generation.
– Expands online presence, increases sales, and stays competitive in the digital landscape.
September 2024 Program Start Day
8 Weeks Duration
Mentor Led Mode of learning
31st August 2024 Application Deadline
Tools Covered
Course Curriculum
- Understanding Digital Marketing
- Importance and Benefits
- Evolution of Digital Marketing
- Website Basics
- Social Media Platforms
- Email Marketing Essentials
- Introduction to SEO
- On-Page Optimization
- Off-Page Optimization
- Keyword Research
- What is Content Marketing?
- Content Creation Strategies
- Content Distribution Channels
- Introduction to Social Media Marketing
- Platform-Specific Strategies (Facebook, Instagram, Twitter, LinkedIn)
- Paid Advertising on Social Media
- Building an Email List
- Crafting Compelling Emails
- Email Automation Tools
- Understanding PPC
- Google Ads Basics
- Ad Copywriting
- Campaign Optimization
- Introduction to Analytics
- Google Analytics Basics
- Interpreting Key Metrics
- Conversion Tracking
- Overview of Mobile Marketing
- Mobile App Marketing
- Responsive Design
- What is Affiliate Marketing?
- Affiliate Networks
- Setting up Affiliate Campaigns
- Importance of Video Marketing
- Platforms for Video Marketing
- Creating Engaging Video Content
- Understanding ORM
- Strategies for Reputation Management
- Handling Negative Feedback
- Voice Search Optimization
- AI and Machine Learning in Marketing
- Augmented Reality (AR) and Virtual Reality (VR) Marketing
- Career Opportunities
- Skills Required
- Resume Building and Interview Tips
- Growth of Digital Marketing in India
- Salary Trends and Payscale
- Future Outlook and Opportunities
- Entry-Level Positions and Salaries
- Mid-Level Positions and Salaries
- Senior-Level Positions and Salaries
- Growth Prospects in Different Industries
- Case Studies of Successful Digital Marketers in India
Application Process
An easy but thorough process to help you learn important skills that will boost your career.
Step 1Application Submission:
Complete and review the form before submission. A meticulously filled out application aids us in evaluating your educational objectives and facilitates your seamless enrollment into the program.
Step 2Offer Letter Receipt:
Upon successful application, you will receive an offer letter to enroll, encapsulating comprehensive details about the program, the associated fee structure, an the payment schedule.
Step 3Block Your Seat:
Secure your seat by making a nominal payment to confirm your acceptance into the program.
Offering Course Programs
Personalized Self-Program
₹4500/-
-
30+ hours of exclusive video lessons. -
2 minor projects + 1 Capstone project -
6 months LMS access -
Selected interview questions -
Handy PDF study materials -
Tailored CV-making tips -
Course completion certificate from My Job Grow -
Project completion certificate from our esteemed co-partnered company -
Co-branded certificate with IIT
Hybrid Program (Trainer + Self)
₹5500/-
-
8 hours of live classes with real-time doubt solving -
30+ hours of exclusive video lessons -
3 minor projects + 1 Capstone project -
6 months LMS access -
Selected interview questions -
Handy PDF study materials -
Tailored CV-making tips for ATS -
Course completion certificates & Letter of Recommendation (LOR) -
Project completion certificate -
Co-branded certificate with IIT
Trainer Led live Program
₹6500/-
-
16-20 hours of live learning with real-time doubt solving. -
30+ hours of exclusive video lessons -
5 minor projects + 2 capstone projects -
6 months LMS access. -
Selected interview questions & Mock Interviews. -
Handy PDF study materials -
Tailored CV-making tips for ATS -
Course completion certificates & Personalized Letter of Recommendation (LOR) -
Project completion certificate -
Co-branded certificate with IIT
